- June 30, 2021
- Posted by: simba001
- Category: Business Insights
The business environment has become increasingly competitive and challenging. Any viable business has many competitors and the traditional market is shrinking. The issue is further complicated by the ongoing COVID-19 pandemic. Simply put, in order to navigate the current business environment, every entrepreneur has to beyond the traditional operations.
Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.
Here are 5 ways to promote your business online that won’t cost you a lot of money:
List Your Website on Local Search Engines
Registering your business with Google My Business allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or text message. Microsoft’s Bing has a similar service that’s easy to sign up for.
Setup Social Media
Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter and Instagram. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.
Create a Blog (for relevant industry)
A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.
Video is the Future – Open Youtube
YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business-a simple ad will not work.
Optimize Your Website Content with SEO
Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines. Select the keywords that are relevant to your business and embed them strategically on the content on your website. This way, your business will be among the first on the first page of search engines.